Project Background 

Innovate Naija is a national initiative dedicated to fostering innovation, entrepreneurship, and technological advancement in Nigeria. The campaign aims to spotlight Nigerian innovators, connect them with resources, and amplify groundbreaking solutions that drive economic and social impact. To ensure widespread visibility and engagement, a strong public relations (PR) strategy is critical. 

To support this effort, Innovate Naija seeks a qualified PR Consultant or Agency for a three-month engagement. The consultant will drive media relations, enhance public engagement, and boost the campaign’s visibility across Nigeria. 

Scope of Work 

The PR Consultant will be responsible for the following: 

1. Strategic Communications Support  

1. Develop a comprehensive PR and media engagement strategy aligned with the Innovate Naija campaign objectives. 

2. Ensure messaging is compelling and effectively communicates the campaign’s impact. 

2. Media Relations  

1. Identify and engage media platforms, including traditional (TV, radio, newspapers) and digital channels, as well as outdoor advertising (e.g., billboards). 

2. Secure media coverage for Innovate Naija through press releases, interviews, and feature articles. 

3. Build and maintain relationships with key media contacts at the national and regional levels. 

4. Organize and manage press briefings, media roundtables, and interviews. 

3. Content Development  

1. Draft, edit, and distribute press releases and media advisories. 

2. Prepare key messages, interview questions, talking points, and FAQs for campaign representatives. 

3. Contribute creative content for newsletters, reports, and digital media. 

4. Event-Specific PR Support  

1. Manage PR activities for Innovate Naija campaign events. 

2. Oversee pre-event, live-event, and post-event publicity. 

3. Secure media attendance and facilitate coverage for campaign events. 

5. Reporting & Analysis  

1. Provide detailed reports on PR activities, media coverage, and outcomes. 

2. Measure and analyze the effectiveness of PR efforts using predefined KPIs. 

Expected Deliverables 

• A comprehensive PR and media engagement strategy 

• Media placements, including feature articles and interviews 

• PR support for Innovate Naija campaign events 

• Reports detailing media coverage and PR performance 

• A final consultancy report summarizing achievements, challenges, and recommendations 

Method of Application (For individual Applicants)  

• Filled Vendor request form  

• Send a Cover letter and recently updated CV stating your relevant experience  

• Means of identification.  

• Submission of reference (i.e. Name, designation, email and phone number of organization you have provided similar services), also proof of work done for them should be submitted  

Method of Application (For PR Agency) 

• Vendor Information Form 

• CAC Certificate 

• Company registration documents 

• CVs of the team lead and technical team members 

• Portfolio (if available) 

• Company profile 

• Tax Certificate (if available) 

• References from previous clients 

Evaluation And Selection Criteria:  

The applicants must ensure that all requested information/documents above are included in the submission. Proposals will be evaluated as followed:  

• Complete Conformity to RFP Submission Requirement (Pass or Fail)  

• Past work done (Pass or Fail) 

Qualifications & Requirements (For individual Applicants) 

• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field (Master’s degree preferred). 

• Proven experience in PR, corporate communications, or media relations. 

• Strong writing, editing, and content development skills across print, digital, and social media platforms. 

• Excellent interpersonal and relationship-building abilities. 

• Minimum of 5 years of experience in PR, communications, or media management, preferably in innovation, technology, or entrepreneurship sectors. 

• Proficiency in media tools and social media platforms. 

• Experience with photography, video production, or graphic design is a plus. 

• Creativity, tech-savviness, and strong networking skills. 

• Familiarity with SEO and relevant PR software. 

Reporting & Supervision 

The PR Consultant will report to the Senior Ecosystem Engagement Manager, the Strategic Communications & PR Manager, and the PR Associate, while closely collaborating with AfriLabs’ Communications Team. 

Remuneration 

Remuneration will be based on agreed deliverables and milestones, with payment terms outlined in the contract. Payment will be processed upon satisfactory completion of deliverables. 

Assignment Duration 

• Start Date: March 2025 (Tentative) 

• End Date: June 2025 (Tentative) 

• Total Duration: 3 months (Tentative) 

Country of Implementation: Nigeria 

Application Process 

Interested individuals should submit the following to procurement@afrilabs.com: 

• A completed Vendor Information Form 

• A comprehensive Cover Letter and CV (professional reference must be inclusive) 

Application closing date: On or before Close of Business 17th March, 2025. Late application will not be accepted. 

Reference: 

Vendor request form for Nigerians 

Vendor request form for non-Nigerians 

Note: Kindly download this form before editing use.